For AARP, we were tasked with creating a continuous stream of evergreen social content.

I led multiple teams through creating campaigns that could stand on their own and combat scroll fatigue... while keeping the work consistently AARP from campaign to campaign. Occasionally, my partner and I would jump in as the working team ourselves.

Here's a selection of some of the work we created over the year.

Aged Expressions

Our culture celebrates youth over aging. In the media we consume, seldom do we see illustrations of older people. So we created a series of social posts with the aim to reshape common tropes often used to portray older people.
Credits
Illustration/Animation: Jo Montsouris
Agency: Decoded
ACD/Art: Joyce Kuan
ACD/Copy: Annemarie Cullen
Producer: Jamie can Eyck
It Ain't Over 'Til It's Over
We had some fun celebrating being you at any age.
Credits
Agency: Decoded
GCD: Andy Currie
ACD/Art: Joyce Kuan
ACD/Copy: Annemarie Cullen
Art Director: Thomas Bloch
Copywriter: Jack McKenzie
Sound Design: Sticky Audio Labs
Producer: Jamie can Eyck
Ageist Lexicon

Ageist language is so ingrained our culture that most of us don’t even realize we’re being ageist. So we created a series of posts identifying these phrases.
Credits
Agency: Decoded
GCD: Victor Sie
ACD/Art: Joyce Kuan
ACD/Copy: Annemarie Cullen
Copywriter: Thom Woodley
Designers: LaMae Nembhard & Anna Khachinyan
Animators: Mark Robson & Alex Reyes
Producer: Brent Brettes
Old Notions
We challenged people on their age-related preconceived notions.
Credits
Agency: Decoded
GCD: Victor Sie
ACD/Art: Joyce Kuan
ACD/Copy: Annemarie Cullen
Copywriter: Thom Woodley
Designers: LaMae Nembhard & Anna Khachinyan
Animators: Mark Robson & Alex Reyes
Producer: Brent Brettes