Our culture celebrates youth over aging. This is especially apparent in the media we consume. Seldom do we see illustrations of older people. So for AARP we created a series of social posts with the aim to reshape common tropes often used to portray older people.
Together with the talented illustrator, Jo Montsouris, we created four stylized aging portraits. Each portrait featured an older person owning where they are in life along with a common expression amended to positively reflect the future of aging.
Credits
Illustration/Animation: Jo Montsouris
Agency: Decoded
ACD/Art: Joyce Kuan
ACD/Copy: Annemarie Cullen
Producer: Jamie can Eyck