For Easton Sporting Goods, we created a web film by strapping over 100 GoPro cameras to amateur players to capture the sport from the equipment's point of view.
We also created a series of memes that were shared around Facebook. Not anything to write home about today (and probably then too, TBH) but when we did it, we were one of the first brands to engage in the meme world. Which got us featured on ForbesGizomodoNotCot, Hypebeast and Devour.
Editor: Bob Spector, Barbary Post
Agency: Cutwater
Creative Directors: Chuck McBride, Travis Britton
Art Director: Joyce Kuan
Copywriter: Zachary Chester
Producer: Daniel Tuggle