For Easton Sporting Goods, we created a video by strapping over 100 GoPro cameras to amateur players. Capturing the sport from both the equipment's point of view as well as the young unsung players of the sports.
From that footage, we created a series of memes for Easton's social platforms. Not anything to write home about today (and probably then too, TBH) but when we did it in 2012, we were one of the first brands to engage in the meme world. Which got us featured on ForbesGizomodoNotCot, Hypebeast and Devour.
Editor: Bob Spector, Barbary Post
Agency: Cutwater
Creative Directors: Chuck McBride, Travis Britton
Art Director: Joyce Kuan
Copywriter: Zachary Chester
Producer: Daniel Tuggle