One of the biggest sports stories of 2016 was Kobe Bryant's retirement from the NBA. So the NBA came to us to create a tribute for Kobe to run after his last game.
Prior to his retirement, Kobe announced his plans with a letter penned to basketball. So, we penned a letter responding to Kobe. Thanking him for his passion, dedication, and love for the game.
The letter ran on USA Today, the Los Angeles Times, The Player's Tribune, and countless fan Instagrams accounts.
Rest in peace Kobe.
Credits
Agency: Translation
ACD/Copy: Federico Garcia
Art Director/Designer: Joyce Kuan
Agency: Translation
ACD/Copy: Federico Garcia
Art Director/Designer: Joyce Kuan