Kobe announced his plan to retire with a letter penned to basketball. So, when the NBA came to us to create a tribute to run after his last game, we penned a letter back to Kobe. Thanking him for his passion, dedication, and love for the game. 
The letter ran on USA Today, the Los Angeles Times, The Player's Tribune, and countless fan Instagram accounts.
Rest in peace Kobe.
Credits
Agency: Translation
ACD/Copy: Federico Garcia
Art Director/Designer: Joyce Kuan