One of the biggest sports stories of 2016 was Kobe Bryant's retirement from the NBA. So the NBA came to us to create a tribute for Kobe to run after his last game.
Prior to his retirement, Kobe announced his plans with a letter penned to basketball. So, we penned a letter responding to Kobe. Thanking him for his passion, dedication, and love for the game.
For this project I worked as both art director and designer. Coming up with the idea with my partner, helping craft the letter, and designing multiple ways we could execute it. This was the final design we sold through.
For this project I worked as both art director and designer. Coming up with the idea with my partner, helping craft the letter, and designing multiple ways we could execute it. This was the final design we sold through.
The letter ran on USA Today, the Los Angeles Times, The Player's Tribune, and countless fan Instagram accounts.
Rest in peace Kobe.
Credits
Agency: Translation
ACD/Copy: Federico Garcia
Art Director/Designer: Joyce Kuan
Agency: Translation
ACD/Copy: Federico Garcia
Art Director/Designer: Joyce Kuan