In 2014, Ubisoft launched a new gaming franchise: Watch_Dogs. I designed the logo and worked on the commercial launching the game. 
There's been 3 games so far with an animated series and movie in the works. It's been fun seeing the logo continue on.

*For those of you who like focus groups. This commercial was the most successful spot Ubisoft ever tested.
2015 Effie - Bronze
Credits
Agency: Cutwater
Creative Director: Chuck McBride
Art Director: Joyce Kuan
Copywriter: Nick Zacher
Producer: Daniel Tuggle