In 2014, Ubisoft launched a new gaming franchise: Watch_Dogs. I worked on both the commercial launching the game and the logo.
*For those of you who like focus groups. This commercial was the most successful spot Ubisoft ever tested.
![](https://cdn.myportfolio.com/9c453de17c09335a237ef915c5a4f55a/ece7d2508a52dc6db82b8864_rw_3840.png?h=56da5c31ccc14e44a22d59112d4fdf79)
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2015 Effie - Bronze
Credits
Agency: Cutwater
Creative Director: Chuck McBride
Art Director: Joyce Kuan
Copywriter: Nick Zacher
Producer: Daniel Tuggle
Agency: Cutwater
Creative Director: Chuck McBride
Art Director: Joyce Kuan
Copywriter: Nick Zacher
Producer: Daniel Tuggle