In 2014, Ubisoft launched a new gaming franchise: Watch_Dogs. I worked on both the commercial launching the game and the logo.

*For those of you who like focus groups. This commercial was the most successful spot Ubisoft ever tested.
2015 Effie - Bronze
Agency: Cutwater
Creative Director: Chuck McBride
Art Director: Joyce Kuan
Copywriter: Nick Zacher
Producer: Daniel Tuggle