During the school year, 22 million children receive free or reduced price school meals through the National School Lunch Program. When school is out during the summer, only 1 in 6 kids still have access to those meals. 
We launched this commercial to both bring attention to the issue as well as inform those in need of a summer food program, that there is one.
Director/Creative Director: Chuck McBride
Editor: Bob Spector, Barbary Post
Agency: Cutwater
Art Director: Joyce Kuan
Copywriter: Zachary Chester
Producer: Daniel Tuggle