This was my first shoot as a baby art director. And it was a trial by fire... we had one day for a video shoot, a full still shoot, a radio record, and multiple company moves. I thought the break neck pace was what all shoots would be like... and I wanted more. Most of the assets that came out of it have been lost over the years but I still have our :30.​​​​​
(Feeding America came to us through Ad Council to raise awareness for their summer food program. During the school year, 22 million children receive free or reduced price school meals through the National School Lunch Program. When school is out during the summer, only 1 in 6 kids still have access to those meals.)
Credits
Director/Creative Director: Chuck McBride
Editor: Bob Spector, Barbary Post
Agency: Cutwater
Art Director: Joyce Kuan
Copywriter: Zachary Chester
Producer: Daniel Tuggle