Over the span of two years, I led the growth of the Capital One account from $1M to $7.4M across - spanning multiple lines of business within Capital One. This was one of the initial projects that helped grow the relationship. Building trust and creating a framework that could be continued to be iterated on for Capital One Tech.
In addition to banking Capital One, also creates AI technology that make banking work better. So they came to us with a tall order. Create a multi-year B2B/C platform that can:
- deliver their tech news
- use their real employees
- feature highly technical language
... oh, and can you make it funny?
Our solution was to take ownership of an industry term: ‘stack’ - loosely defined as a combo of technologies added on top of each other to create something new. With our platform "That’s How We Stack" we made our stack more than technology, it became a rallying cry for the people who make it happen. 
Agent Assist :30
APEX :15
Credits:
Director: Steve Mapp, Fancy
DP: Doug Chamberlain
Editor: Adrianna Merlucci
Color: Omar Inguanzo, Therapy
Mix/Sound Design: Dillion Cahill, Therapy
Agency: Monks (formerly Decoded)
GCD: Laura Holmes McCarthy
ACD/Art: Joyce Kuan
ACD/Copy: Jason Paul
Producer: Ryan Reels
And then we made more...
Chat Concierge :30
Credits:
Director: Steve Mapp, Fancy
Editor: Adrianna Merlucci
Color: Kris Smale, Rare Medium
Flame: Joseph Miller , MackCut
Mix/Sound Design: Geoff, Mr. Bronx
Agency: Monks (formerly Decoded)
GCD: Laura Holmes McCarthy
CD/Art: Joyce Kuan
CD/Copy: Jason Paul
ACD Copywriter: Jack McKenzie
Senior Art Director: Elsa Flike
Producer: Olaitan Oladipo & Katya Pavlova