You know Capital One for constantly asking about your wallet. But behind the scenes, they also create AI technology that make banking work better.
So they came to us with a tall order. Create a multi-year B2B/C platform that can:
- deliver their tech news
- use their real employees
- feature highly technical language
- and make it funny
Our solution was to take ownership of an industry term: ‘stack’ - loosely defined as a combo of technologies added on top of each other to create something new. With our platform "That’s How We Stack" we made our stack more than technology, it’s a rallying cry for the people who make it happen. ​​​​​​​
Agent Assist :30
APEX :15
Credits:
Director: Steve Mapp, Fancy
DP: Doug Chamberlain
Editor: Adrianna Merlucci
Color: Omar Inguanzo, Therapy
Mix/Sound Design: Dillion Cahill, Therapy
Agency: Monks
GCD: Laura Holmes McCarthy
ACD/Art: Joyce Kuan
ACD/Copy: Jason Paul
Producer: Ryan Reels