When technologists think of cutting edge AI tech, banks generally aren't what come to mind.
To remedy this, we took over Vegas during one of the tech world’s largest conferences, AWS re:Invent 2024 with our campaign "That's How We Stack". Showing off Capital One’s tech stack by showcasing its components as different colored lines that come together and create intricate spirographs to represent Capital One's AI products.

For this project I concepted the campaign platform, designed the spirograph approach, and guided the project through the twists and turns of production.

We covered the airport, had placements on the Sphere, and countless billboards large and larger. Ultimately creating over 70 pieces of creative... on an expedited timeline, of course.
We ran our message on the Sphere. One of the first campaigns on it to utilize sound. Working with Barking Owl, we composed a track layering voices and creating an audio representation of our stack.
And some web videos.
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Credits:
Agency: Monks
GCD: Laura Holmes McCarthy
CD: Dominic Valdez
ACD/Art: Joyce Kuan
ACD/Copy: Jason Paul
Producer: Rebecca Hovel
Head Of Studio: Fran Roberts
Design & Animation: Chay Schmidt, Alex Coles, Ben Harthun, Benge Li, Alex Komin, Nicolas Donatelli, Kris Widger, Juan Beltra, Conrad McLeod
Composer: Johanna Cranitch, Barking Owl
Mix/Sound Design: Gus Koven, Barking Owl