When technologists think of cutting edge AI tech, banks generally aren't what come to mind.
To remedy this, we took over Vegas during one of the tech world’s largest conferences , AWS re:Invent two years in a row with our campaign "That's How We Stack". Covering the airport, Sphere, and countless billboards large and larger.


2024
In 2024 we showed off Capital One’s tech stack by showcasing its components as different colored lines that come together and create intricate spirographs to represent Capital One's AI products. I concepted the campaign platform, designed the spirograph approach, and guided the project through the twists and turns of production. Ultimately creating over 70 pieces of creative... on an expedited timeline, of course. 
We ran our message on the Sphere. One of the first campaigns on it to utilize sound. Working with Barking Owl, we composed a track layering voices and creating an audio representation of our stack.
And some web videos.
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Credits:
Agency: Monks (formerly Decoded)
GCD: Laura Holmes McCarthy
ACD/Art: Joyce Kuan
ACD/Copy: Jason Paul
Producer: Rebecca Hovel
Head Of Studio: Fran Roberts
Design & Animation: Chay Schmidt, Alex Coles, Ben Harthun, Benge Li, Alex Komin, Nicolas Donatelli, Kris Widger, Juan Beltra, Conrad McLeod
Composer: Johanna Cranitch, Barking Owl
Mix/Sound Design: Gus Koven, Barking Owl
2025
We built off the success of the previous year's OOH campaign by diving into Capital One’s organized tech stack. 
Credits:
Agency: Monks (formerly Decoded)
CD: Joyce Kuan
Motion Director: Liesje Kraai
ACD Copywriter: Jack McKenzie
Senior Art Director: Elsa Flike
Associate Design Director: LaMae Nembhard
Animation: Fort
Producer: Katya Pavlova