PlayStation came to us for some content that gamers would want to share with their friends. So we created the “The World’s Greatest Victory Dance” embracing the celebration that occurs after beating your friends and the primal need to shove that win in your friend's face. 
Together with the world’s greatest dancers, the New York City Ballet, we created six victory dances. Each represented a popular gaming genre, so gamers could share the victory dance most appropriate for their win.


I created the logo for the campaign drawing inspiration from the controller.

And GIFs. Because GIFs.
2015 Art Directors Club - Bronze 
Featured on Fast Company, PSKF, AdWeek "Ad of the Day", and Creativity


Credits
Director: Jon Jon Augustavo, Skunk
Editor: Nick Rondeau, Arcade Edit
Color: Fergus McCall, The Mill
Composers: Beacon Street Studios
Mix: Tom Jucarone, Sound Lounge
Agency: BBH NY
Creative Directors: Dave Brown, Ian Hart
Art Director: Joyce Kuan
Copywriter: Jamie Rome
Producer: John Riddle