Mr. Sketch, known for their scented markers, created a new line of scented crayons.
To launch these new crayons, we went behind the scenes to show just how Mr. Sketch crayons get their scent.
*According to the jury of my then 4-year-old son - nothing I had made, before and since, will ever top this. Upon receiving this feedback, I was struck by just how grateful I was that neither of my parents worked in advertising and made me watch their commercials.
Animation: Mighty Nice
Agency: BBH NY
Art Director: Joyce Kuan
Copywriter: Jamie Rome
Producer: Simon Joseph