For Penn State we wanted to take our viewers on a road trip through Pennsylvania. We wanted to show Pennsylvanians that Penn State sees what they see. Know what they know. And worry about what they worry about. We wanted to let Pennsylvanians know that Penn State is the neighbor with the intention - and the means - to improve things.
So we road tripped through Pennsylvanian. Piecing together various scenes to create a visually compelling portrait of the state and its people.
And then COVID happened.
So instead, we took all of the footage we shot, wrote a new script, and talked about the new normal we're all facing together.