To launch PNC's new Visa card, our clients asked us to create two separate campaigns.
CAMPAIGN 1
Our first campaign needed to let everyone know about the new Visa PNC card during football season. So we created “Meet the Payers” - introducing everyday folks using their cards for their unique purchases on game day.
:15 QUINN
Our first campaign needed to let everyone know about the new Visa PNC card during football season. So we created “Meet the Payers” - introducing everyday folks using their cards for their unique purchases on game day.
:15 QUINN
:15 DAMIEN
CAMPAIGN 2
Our second campaign needed to let everyone know that if they use their card they could win a trip to the Super Bowl. So for that, we created "Earworm". Combining fun, eye-catching animated designs to the tune of a message you won’t easily forget.
Our second campaign needed to let everyone know that if they use their card they could win a trip to the Super Bowl. So for that, we created "Earworm". Combining fun, eye-catching animated designs to the tune of a message you won’t easily forget.
![](https://cdn.myportfolio.com/9c453de17c09335a237ef915c5a4f55a/ea8cf400-9875-4916-a9b6-6df90acc5989_rw_1200.gif?h=59b27257435b350a78b8750bb4e43c5f)
![](https://cdn.myportfolio.com/9c453de17c09335a237ef915c5a4f55a/f305347a-4dcf-4235-a0fa-a279fa3b28ad_rw_1200.gif?h=ba802ac1e2cc1d764ea5f2b2e1d45848)
![](https://cdn.myportfolio.com/9c453de17c09335a237ef915c5a4f55a/2faefafd-0ac2-4181-8bd9-39213cb13160_rw_1200.gif?h=2af76b6dbe03d21d4fc03566d287364d)
![](https://cdn.myportfolio.com/9c453de17c09335a237ef915c5a4f55a/8b79d984-a934-4eb3-a510-99216529c282_rw_1200.gif?h=e3a10c7b23d3d85f19e6a2f612212281)
![](https://cdn.myportfolio.com/9c453de17c09335a237ef915c5a4f55a/c024ab9f-bd18-4ec7-87e4-3db94cef832e_rw_1200.gif?h=839ef6b31b1d9613db37736fac1961f8)
![](https://cdn.myportfolio.com/9c453de17c09335a237ef915c5a4f55a/b58b5e0c-a1cc-42dc-bda2-5fd114e0f6d7_rw_1200.gif?h=b5cf7394e92fe4ebf704304062750748)
:15 Earworm A
:15 Earworm B
Credits
Animation: Mark Robson
Illustration: Alice Hur
Design: Anna
Editor: Michael Barringer
Mix/Sound Design: Geoff Strasser, Mr Bronx
Agency: Decoded
GCD: Andy Currie
ACD/Art: Joyce Kuan
ACD/Copy: Annemarie Cullen
Producer: Linzy Anderson
Animation: Mark Robson
Illustration: Alice Hur
Design: Anna
Editor: Michael Barringer
Mix/Sound Design: Geoff Strasser, Mr Bronx
Agency: Decoded
GCD: Andy Currie
ACD/Art: Joyce Kuan
ACD/Copy: Annemarie Cullen
Producer: Linzy Anderson