To launch PNC's new Visa card, our clients asked us to create two separate campaigns.
CAMPAIGN 1
Our first campaign needed to let everyone know about the new Visa PNC card during football season. So we created “Meet the Payers” - introducing everyday folks using their cards for their unique purchases on game day.
:15 QUINN
Our first campaign needed to let everyone know about the new Visa PNC card during football season. So we created “Meet the Payers” - introducing everyday folks using their cards for their unique purchases on game day.
:15 QUINN
:15 DAMIEN
CAMPAIGN 2
Our second campaign needed to let everyone know that if they use their card they could win a trip to the Super Bowl. So for that, we created "Earworm". Combining fun, eye-catching animated designs to the tune of a message you won’t easily forget.
Our second campaign needed to let everyone know that if they use their card they could win a trip to the Super Bowl. So for that, we created "Earworm". Combining fun, eye-catching animated designs to the tune of a message you won’t easily forget.
:15 Earworm A
:15 Earworm B
Credits
Animation: Mark Robson
Illustration: Alice Hur
Design: Anna Khachinyan
Editor: Michael Barringer
Mix/Sound Design: Geoff Strasser, Mr Bronx
Agency: Decoded
GCD: Andy Currie
ACD/Art: Joyce Kuan
ACD/Copy: Annemarie Cullen
Producer: Linzy Anderson
Animation: Mark Robson
Illustration: Alice Hur
Design: Anna Khachinyan
Editor: Michael Barringer
Mix/Sound Design: Geoff Strasser, Mr Bronx
Agency: Decoded
GCD: Andy Currie
ACD/Art: Joyce Kuan
ACD/Copy: Annemarie Cullen
Producer: Linzy Anderson