So much of what creatives do day-to-day either never sees the light of day or simply isn't a project that would get the elusive title of "BOOK WORK".
But sometimes I really am proud of a banner I've worked on or a project we managed to usher through against all odds. And other times I'd rather just quickly throw something on my site so I can go do something other than advertising.
So here's my collection of that kind of work.
Capital One - 2026 Sizzle Reel
Visa - Money is Changing Campaign Design
Planet Oat Frozen Dessert - YouTube PreRoll
Credits
Agency: Decoded
ACD/Art: Joyce Kuan
ACD/Copy: Annemarie Cullen
Art Director: Sam Cohen
Copywriter: Jessica Joiner
Designer: LaMae Nembhard
Motion Graphics Designer: Justin Crowell
Producers: Jamie Van Eyck
Paper Mate - Print Ads​​​​​​​
Credits
Agency: BBH NY
Art Director: Joyce Kuan
Copywriter: Jamie Rome
Chewy - Facebook Ads
Credits
Agency: Decoded
ACD/Art: Joyce Kuan
ACD/Copy: Annemarie Cullen
Art Director: Ivette Rafael
Copywriter: Emilia Dabrowska
Designers: LaMae Nembhard & Anna Khachinyan
Animation: Mark Robson
Producers: Jamie Van Eyck
HP - Elitebook Digital Campaign
Grubhub - OOH Campaign Design
NBA - Finals Print
WW - "New" Logo Lockup Toolkit
American Giant - Platform & Product Launch Photography
Comfortable isn't comfortable.
Comfortable likes it warm and cozy.
Comfortable is okay being silent.
Comfortable never gets its hands dirty.
Comfortable is satisfied with the back seat.
Comfortable never gets up before dawn.
Comfortable prefers the sidelines.
Comfortable never dared to be great.
Comfortable has no guts.
Comfortable falls apart at the seams.
Don't get comfortable.
Credits
Agency: Cutwater
Creative Director: Chuck McBride
Art Director: Joyce Kuan
Producer: Daniel Tuggle
DSW - Campaign LTF
Ducky - Memorial
Kimberly & Stephen - Save The Date & Invitation
Planet Oat Frozen Dessert - Social & YouTube PreRoll
Credits
Director/Lettering Artist: Becca Clason
Mix/Sound Design: Geoff Strasser, Mr Bronx
Agency: Decoded
ACD/Art: Joyce Kuan
ACD/Copy: Annemarie Cullen
Producer: Linzy Anderson
Credits
Agency: Decoded
ACD/Art: Joyce Kuan
ACD/Copy: Annemarie Cullen
Motion Design: Justin Crowell & Thomas Bloch
New Jersey Devils - Campaign LTF
Assassin's Creed III - Promotional Posters
Joyce & Oliver - Save The Date & Website

For my wedding I thought I'd drive myself and my husband crazy by making 200 Save the Dates with an uncooperative cutting machine and an x-acto blade to cut out individual chads.

I love how they turned out. I'll never do it again.

Featured on Green Wedding Shoes along with pictures of the wedding.